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Stark Beard Oil brand design and screenprinted packaging
University of Minnesota

Image by Daniel Bernard
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stark (German)

adjective

mit viel Kraft (with a lot of power)
English translation: strong, powerful

Mission

At Stark Beard Oil, our mission is to provide men, all over the world, with the best beard and grooming products on the market. We want all men to realize their true potential by believing in and embracing the beard as we do.

Typography

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Amador Regular (primary font) is used in the logo and for any titles
Calluna Sans Regular (secondary font) is used in the logo and for any body copy

Logo

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Logo in black (primary use)

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Logo reversed out (can be used in white when placed over dark imagery)

Color Palette

#000000

Black

#FFFFFF

White

Illustrations

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Three line styles used to represent different hair textures and to differentiate the three products from the brand

Photography

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masoud-nikookalam-ZqqbvDk2gSk-unsplash_BW_cc.jpg

Photos are in black in white with dark backgrounds showing men with different beard hair textures

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